Waaaaait. So he's making a making a unauthorized Tardis Mac Clone, better notify the Master... er... Mr. Jobs.
*gasp* thats it He's working for the master who regenerated into steve jobs he knew Hawk was the only one with the technological skills to build his own personal tardis so he put psychic subliminal messages in every apple product in the hopes to get hawk brainwashed and build the master his own tardis
Don't do it hawk!!!! its a trap!!!!!