Photoshop is getting a new logo? Personally I don’t like it. The logo reminds me of something…. wait I know…

Maybe Adobe is trying to tell us something. Maybe E.T came to earth and gave us Photoshop.

This entry was posted on Wednesday, September 19th, 2007 at 1:20 PM and is filed under Rant. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

63 Comments »

Comment by Irish Titan
2007-09-19 13:42:26

You’re right it does remind me of E.T. The logo doesn’t really bother me cause i have just started learning to use Photoshop.

 
Comment by Ryan Janeczko
2007-09-19 14:00:50

thats just awkward lol….

 
Comment by ladyrazorsharp
2007-09-19 14:04:18

LOL! They should use your version. ~_^

 
Comment by Azumazon
2007-09-19 14:30:11

Something tells me the lack of food is starting to mess with your brain…

 
Comment by Vman
2007-09-19 14:43:20

“Photoshop has unexpectedly quit. Ouch.”

Comment by Han
2007-09-20 20:42:58

XD It’d be worth it if the computer actually said it in ET’s voice.

 
 
Comment by Dozaloz
2007-09-19 14:43:34

….I would not be surprised.

 
Comment by Matt
2007-09-19 14:48:29

It reminds me of the Open University logo
Do you have OU is over there?

Comment by Altar
2007-09-21 12:58:27

Heyyyyyy you’re right, does remind me of the open university logo…

And on that point I don’t think they do have the OU over there, having talked to some Americans I know from the net, I think they have something similar but I don’t know the name

 
 
Comment by David D
2007-09-19 15:10:12

It took me a bit to realize where Hawk started drawing, it all looks so consistent…

 
Comment by crazyninny
2007-09-19 16:03:59

Would explain alot…

 
Comment by Fessel
2007-09-19 16:13:47

Its a sign…
PHOTOSHOP >CAME

 
Comment by Brian
2007-09-19 16:14:29

You used photoshop for that didn’t you Hawk.
Somehow that just seems… I dunno… just something not right about it.

 
Comment by Chronomancer
2007-09-19 17:09:48

Weird. I dunno if I like it or not. I liked their other logo a lot better though.

 
Comment by Sarah
2007-09-19 17:26:02

It reminds me of RealPlayer, but I think it’s flipped. Hmm.

Comment by nght5tlkr
2007-09-20 00:21:44

That’s what I thought at first too.

On another note, scroll down to the bottom of
this article.

 
 
Comment by fishi
2007-09-19 17:42:42

Et fone….hawk

 
Comment by StrangeEmily
2007-09-19 19:19:39

I think its supposed to be the letter “P”, and i was accidentally looking at it sideways, it looks like a person with a big nose, or a bird, or i’m just crazy.

 
Comment by Nyxii
2007-09-19 19:55:39

wow, that is very clever of you. I like your imagination, I think, that if you turn it to its side, it looks like a teapot with a thick, fat handle attached to it, with a pionty little spout. :D

 
Comment by Kyanr
2007-09-19 21:35:04

I think it is better than the feather they had. More of a logo I mean. but as a logo I really don’t like it. It looks too much like other things, a thought bubble, an ichat speech box, ET, real player, its too generic/copyish. I think they could have done something much better with say, a film reel (photo-shop), but I think they are right in making a new logo considering the brand name of Photoshop is expanding into other applications.

Comment by weatherguy
2007-09-19 22:29:33

While I agree that this is more “logo-like”, I liked their feather logo much better – it was pretty unique! Now, as you pointed out, it’s pretty generic… At least it’s better than the “Table of Elements” symbols that they’ve been using for CS3 (and Adobe Reader, and Flash, and so on)… I still wouldn’t see that and think “photoshop” however…

And while your “film reel” idea makes sense, it would probably be counter-productive, considering that Adobe also sells “Adobe Premeier” – which is a video-editing program. Perhaps they should use something like iPhoto’s icon, but with more of an emphasis on “editing”…?

 
Comment by Kaji
2007-09-20 12:33:48

E.T. iChat home!

 
 
Comment by Dipthonggirl
2007-09-19 22:41:50

Ung.. I hates it. Did they want to show us their 1337 Illustrator skillz or something?

But I do luf ET. So your version is acceptable.

 
Comment by mattgcn
2007-09-19 22:55:11

Photoshop: Extraterrestrial edition

 
Comment by Ekibiogami
2007-09-20 00:12:06

LOL Submit your logo “Enhancements” it might get a Spechal Edition ;p

 
Comment by Christopher Reimer
2007-09-20 00:15:29

Does this mean that Photoshop will starting calling home collect?

 
Comment by jacob
2007-09-20 00:54:39

i don’t like it too much. they should’ve dome something that has art materials in it in some way.

 
Comment by Callen P
2007-09-20 01:08:24

If you took out what Hawk drew then it looks like another ET era Character Callen Number 5 in the moive “Short Circuit” just a little. that or I’m crazy. I pick crazy.

http://www.imdb.com/title/tt0091949/

 
Comment by sal
2007-09-20 02:20:00

i laughed so much.

 
Comment by mylemonblue
2007-09-20 04:29:02

Bwahahaha….. Adobe has left the planet…
(maybe only aliens can afford CS3) :P

 
Comment by webRat
2007-09-20 06:55:53

Every time I see it, it reminds me of the PBS logo:
http://www.nss.org/images/pbs_logo.gif

 
Comment by Cyezero
2007-09-20 07:23:09

If the new logo starts asking me to “phone home” then I might consider calling the goverment.:p

 
Comment by IanJ
2007-09-20 08:02:04

I laughed so hard my brother almost pee’d himself

 
Comment by Chris
2007-09-20 08:25:47

Photoshop never needed a logo before or a lame strap line either. This new one looks like somethhing Microsoft would have. It’s Photoshop! not some program you haven’t heard of. I quite like the CS3 boxes, but between this and the new icons I have to wonder what Adobe is playing at these days.

Comment by Joe
2007-09-21 08:37:54

If I read it right, it’s the Photoshop brand to be used on all Photoshop derived products to say “This is part of the Photoshop Phamily!” Meanwhile, each application would keep it’s own icon, as well.

Still don’t like it. The Microsoft thing is exactly what I thought. I bet they could have gotten away with a reverse of the CS3 Ps icon for the Photoshop Brand.

 
 
Comment by Ozmer
2007-09-20 08:45:24

Hmm… yeah, I can see the ET. But when I looked at the original I thought “No disassemble Johnny 5, Johnny 5 is ALIVE!”

 
Comment by Draken
2007-09-20 09:30:39

Yep, i see the ET……but at first….it reminded me of a different ET….from the Atari game!…..now that is scary…

 
Comment by Vman
2007-09-20 10:02:02

You know with a little twisitng that is a blue pacman.

 
Comment by Rymunin
2007-09-20 12:25:13

simply put….. lmao

 
Comment by Lairy
2007-09-20 15:35:04

ET phone mac. Bwahaha. :D

 
2007-09-20 17:26:41

[...] by the Apple Geeks. It’s funny to see that they went with the “eye” from version 1 to 7, then [...]

 
2007-09-20 17:26:42

[...] by the Apple Geeks. It’s funny to see that they went with the “eye” from version 1 to 7, then [...]

 
Comment by VidGamer123
2007-09-20 17:40:36

PHOOOOONNNNE HOOOOMMME.

Comment by Draken
2007-09-24 08:22:33

No, iPHOOOOONE HOOOOME

 
 
Comment by kitty
2007-09-20 18:26:46

dude…that’s scary. et scares me…*hides* but i don’t use photoshop, so i guess that’s okay. (me use cg illustrator. ^^)

kitty

 
Comment by Bloodrazor
2007-09-21 01:50:24

It also kinda looks like a prophet from Halo franchise

 
Comment by Altar
2007-09-21 13:11:06

I personally preferred the old Photoshop logo, as weatherguy noted the feather logo was pretty unique, thus prefect for what is the only computer program I have ever used for digital art (when I get around to it that is heh, still prefer pencil and paint over CGI), I dunno…this logo seems more ‘professional’ and less ‘creative’.

 
Comment by Rado(Frosty)
2007-09-21 14:26:07

Thats called design. Alien life form and a promise of piece all in a simple icon……shit happens.
The shit i write happens. Don’t bother reading the top 2 rows.

 
Comment by Shunnabunich
2007-09-21 16:45:25

If you take the time to read the comments on John’s blog post, almost a hundred percent of them are negative regarding the logo. (And rightly so, IMO!) My post…(this is after John made numerous efforts to explain that the blue square was only Photoshop’s app icon and the Fuglybubble was meant for the whole range of Photoshops, not acknowledging that he shouldn’t have to explain it or something’s wrong with it)

I (meaning we) recognize that the blue square is intended to represent only the Photoshop CS3 application, but the thing is, if you need a variety of different logos to represent the Photoshop brand at various levels (individual application, family, etc), something’s wrong, because the need to introduce such confusion shouldn’t be there in the first place. Your argument that the different Photoshop products share a common code base is valid, but doesn’t take into account that most customers, at any skill level, don’t care about the underlying code — only what the software does and how well it does it.

(I’m reminded of several years ago when my father, in the course of some image-editing-related discussion, told me he had Photoshop — and therefore should be able to do things I was describing — when, in fact, he had an OEM CD of PhotoDeluxe that came with our computer. Such is the computer-savvy nature of many non-professional customers who now buy Photoshop Elements.)

True, the Photoshop family all deal with images, but if that’s the case, why not rename Illustrator to Photoshop Illustrator? Because they’re still different products for somewhat different purposes. By extension, apps like Lightroom and Photoshop Elements also differ in function from the full-fledged professional version of Photoshop, even if not drastically.

I hate to bring up Apple as they’ve been waved around this whole time, but the marketing for their software products almost always features the icon of the app in question — almost as if it were a logo, because it essentially is. If it’s sold in a box, and the box design is different, it’s not because there’s a whole different logo on it; it’s because they’ve chosen to show images that express what it does (take the content examples of iWork or the piano keys of Logic Studio). I’m not suggesting that Adobe imitate Apple’s packaging design, but rather that you use only one logo to represent Photoshop. If the multitude of Photoshop products is confusing as a result of not having an additional logo tying them together, perhaps it’s because too many products are trying to cram themselves into the Photoshop brand.

Barring a complete overhaul of your product line, perhaps using variations on the same theme would serve to tie the products together, such as changing the shape from a square to a circle (representing a globe) for Photoshop Express and a “fun”, slightly glossy picture-frame shape for the consumer-oriented Photoshop Elements. All with the same “Ps” and blue hue, all recognizable as Photoshop products. One thing is certain, though: almost anything would serve the Photoshop brand better than the currently proposed logo-and-tagline abomination, as long as it involved some common sense this time around. I wish you the best of luck.

 
Comment by Ajanhelendam
2007-09-21 17:21:52

For some reason it reminds me of iChat… maybe you can IM from CS3 now or maybe it’s got a twitter plugin.

 
Comment by Ikkorous
2007-09-21 20:09:44

Hmm…It kinda looks like Fong from Reboot.

Comment by Lode
2007-09-22 09:54:03

Yea, you’re right!
It does look like Phong!

 
 
Comment by KojoMonkey
2007-09-22 16:09:17

Wowww! Gel effect orgy!

 
Comment by Dragonfly
2007-09-23 19:07:09

Your version got me to thinking… what if they redid the movie and set it in the present with all our new tech?

“E.T. Text home!” *pulls out iphone*

=D I might actually watch that version!

The new logo sucks. They need to hire someone a little more original me thinks.

 
Comment by Azraelle
2007-09-23 19:11:46

They are heading away from uniqueness with this logo and making it look like every other OS X-inspired (read: ripped off) logo out there with the “OMG SHINY” look to it. I liked the feather, but I also liked the older camera filter/eye they had going, too. Camera lens = photo. Eye = visual. Quill = writing (WTF?). This = stupid. It’s not even a recognizable thing – it’s too abstract.

 
Comment by Renss
2007-09-24 00:39:32

I use Adobe Paint Shop Pro (which is like Photoshop), and I also have SETI@home on my computer. SETI apparently looks for Fast Fourier Transforms and Guassian whatevers; PSP uses Fast Fourier Transforms and Guassian effects. So, if it picks up anything, we will know that there is intelligent life in the universe, and it has photoshop.

 
Comment by J
2007-09-24 14:28:35

This looks pretty ridiculous, hahaha. Nice job, Hawk. By the way, Renss, Paint Shop Pro is Corel, not Adobe. ;)

 
2007-09-25 12:05:08

[...] compared to such things as: the PBS Logo, a widget, a startup web 2.0 company trying to look big,ET’s head, something from the aqua iMac era, and the Microsoft Silverlight [...]

 
2007-10-07 19:00:15

[...] Adobe şimdi ise Photoshop CS3 – E.T. edition isimli sürümü ile logosunuda yenliyor… Burada ki arkadaşlar da logoyu meşhur E.T. ye benzetmek için biraz [...]

 
2007-10-15 11:26:41

[...] Adobe şimdi ise Photoshop CS3 – E.T. edition isimli sürümü ile logosunuda yenliyor… Burada ki arkadaşlar da logoyu meşhur E.T. ye benzetmek için biraz [...]

 
2007-11-07 03:49:48

[...] by the Apple Geeks. It’s funny to see that they went with the “eye” from version 1 to 7, then [...]

 
2008-01-15 20:45:58

[...] Adobe şimdi ise Photoshop CS3 – E.T. edition isimli sürümü ile logosunuda yenliyor… Burada ki arkadaşlar da logoyu meşhur E.T. ye benzetmek için biraz [...]

 
2008-04-27 16:14:36

[...] Adobe şimdi ise Photoshop CS3 – E.T. edition isimli sürümü ile logosunuda yenliyor… Burada ki arkadaşlar da logoyu meşhur E.T. ye benzetmek için biraz [...]

 
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